In the fall of 2013, Trisha Prabhu, then 13 year old girl from Naperville, IL, read a news story about the suicide of an 11 year old girl from Florida who had been repeatedly cyber-bullied by her classmates. She was shocked, heartbroken, and outraged. How could a girl younger than herself be pushed to take her own life? She knew something had to change. 

Her organization, ReThink, is a result of Trisha’s ground-breaking research aimed at training adolescents’ brains to make better decisions on social media.
ReThink is an non-intrusive, innovative, patented software product that stops Cyberbullying before the damage is done. When an adolescent tries to post an offensive message on social media, ReThink uses patented context sensitive filtering technology to determine whether or not it’s offensive and gives the adolescent a second chance to reconsider their decision. Research shows that when adolescents are alerted to ReThink their decision, they change their minds 93% of the time. In this internationally acclaimed study, using ReThink, the overall willingness of the average adolescent to post an offensive message reduced from 71% to 4%.

ReThink was selected as one of the top 15 Google Science Fair Global Finalists. Trisha has spoken passionately about the cause of conquering cyberbullying using ReThink on several national and international platforms and forums.